should our organization consider the option to customize the Job
Role and Department demographics on the employee survey?
the option for program participants to customize these survey demographics
for a number of reasons:
If you list
your organization’s unique Job Role and Department titles
on the survey, then employees who come to those sections can more
readily identify which titles are appropriate for them to choose.
Employees will be less likely to simply select “Other”
because they aren’t sure how to answer. As a result, your
response data in the Job Role and Department demographic categories
will be more accurate and more valuable to you in pinpointing individual
areas of strength and opportunity.
choose to customize in order to maximize the amount of response
data they’re able to receive for review. To maintain respondent
anonymity, we do not report any response data for fewer than five
individuals in any one demographic category. By grouping smaller
roles and departments together, you will be more likely to capture
five or more responses than if you use the multiple categories found
on the standard survey.
Our typical survey response rate is 58%; therefore, we encourage
you to customize the Job Role and Department response options so
that at least ten individuals in any single demographic will be
allows you to focus on any specific employee demographics that you
would like to measure. For instance, some companies customize their
survey to eliminate the Job Role and Department titles entirely
and only capture “Exempt” versus “Non-exempt”
demographics. Other employers designate separate geographic office
locations instead of Departments.
Job Role and Department survey categories can be found on the last
page of the Employee Engagement and Satisfaction Survey (see the
“Survey and Report Samples” link on the program web
site). This link also contains a sample Employee Demographic Report
so you can view how the respondent data will be presented.
If you have
any further questions regarding customization of the employee survey,
please feel free to contact Susan Springer at SusanS@BestCompaniesGroup.com.